Before and After, L.I.C.’s Pepsi Sign

Over the years I’ve taken countless ‘before and after’ photos. This set is just one such example. The scene is set in Long Island City, looking westward towards Manhattan. The ‘before’ photo was taken in November of 2003, with the ‘after’ photo taken a mere 5 months later. Today, replicating this photo would create a completely unrecognizable set, as high rises have been built behind the sign – blocking the view. The tall buildings of Manhattan have crossed the East River, invading and reshaping Long Island City entirely in the process.

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